I think people forget that this is a BUSINESS. Yes, the boys are doing it because they like to sing/dance/act/etc, but it's their JOB not a hobby, so they want to make money, management wants to make money and while Arashi is so popular, of course they're going to bank on Arashi's popularity while they can. I don't think that people realize that you can disagree with management's decisions while still liking the boys themselves. Personally, I think the jet and the textbook are a bit much, but that doesn't take away my love for the boys individually and the group as a whole. The boys =/= management.